Infosys to design informatics for US biotech company 
February 5, 2010
Source:  ET Bureau

LOS ANGELES: Infosys Technologies and San Francisco-based Elan Pharmaceuticals Thursday formally announced a partnership agreement under which the Indian software giant will design and implement a new research informatics system (RISe) for the latter.

A joint statement here said the new informatics system will help Elan Pharmaceuticals, a leading biotechnology company, accelerate its research by leveraging Infosys' intellectual property in this field.

No financial details of the deal were announced.

"We are confident that partnering and collaborating with Infosys will create a comprehensive informatics platform for our discovery research needs,'' Ajay Shah, director (research informatics at Elan Pharmaceuticals, was quoted as saying.

"We selected Infosys after a competitive proof-of-concept phase during which they fully established their credentials and investments in this changing field of discovery research, and demonstrated flexibility and maturity in terms of rapid application development using agile and scrum methodologies.

"With Infosys' solution and engagement model, Elan will be able to lower costs for scientific operation and facilitate innovation,'' added Shah.

The new research informatics to be designed by Infosys will open novel ways for Elan Pharmaceuticals to unlock disparate data spread across its in-house research labs and other commercial or public sources for its research needs.

This will also pave the way to a customized registry, and inventory and a workflow management system for biological entities, the statement said. With the help of the new informatics system, Elan and its research partners will raise their research output by efficient selection of drugs or biologics.

It will also reduce time spent on registering and experimenting with bio-entities and reduce chances of later failure. Under the agreement, Infosys will retain ownership of co-developed IP as part of the implementation.

"Elan's vision to create a scalable research informatics system for scientists to collaborate better, dovetails perfectly with our investments in solutions that improve scientific innovation and our efforts to streamline discovery research,'' said R. Arun Kumar, head of Infosys' Global Life Sciences Practice, in the statement.

'Yahoo deal makes Bing credible No. 2 to Google'
February 5, 2010
SOURCE : ET Bureau

SEATTLE: Microsoft Corp's 10-month-old search engine Bing, which has struggled to make headway against Google, can be a viable runner-up and make money online eventually, according to one of its top executives. The world's biggest software company has lost more than $5 billion over the past four years trying to build an online business, but hopes to reverse that trend once it completes a search advertising partnership with Yahoo Inc.

"As soon as we close and implement the Yahoo deal, we have achieved a milestone: for advertisers, we are a credible No. 2," Yusuf Mehdi, senior vice president of Microsoft's online audience business, said in an interview on Tuesday.

"Really now, the goal is about share gain. If we grow share, we will grow our way into profitability, and we have confidence we can do that," said Mehdi, who is charged with making Bing and the MSN portal a financial success.

Microsoft now has 10.7 percent of the US search marketplace, according to ComScore, up from 8 percent before Bing's launch in June. But it still trails Google's 65.7 percent and Yahoo's 17.3 percent. Assuming US regulators soon approve a deal that makes Bing the underlying search engine for Yahoo, Microsoft will then effectively control almost 30 percent of the search market: a key number for advertisers.

"At 30 points we are now a credible option, so that number matters," said Mehdi. "The nice thing is we can say (to advertisers) you can be close to 30 percent share in one easy buy. That 30 percent carries a lot of weight in the marketplace." Once advertisers start to catch on, Mehdi said, Microsoft will be on its way to making money online, a goal that has eluded the company for many years.

"There's no question we intend to make a profit," said Mehdi, speaking at the gleaming new office tower in Bellevue, Washington, six miles from Microsoft's campus in Redmond, that serves as Bing's headquarters. "Clearly there's a huge return in the search marketplace that can more than make up the investments we've put in to this point."

The exact size of the global search ad marketplace is hard to gauge, but Google's annual revenue of more than $23 billion indicate that it is large and growing. The biggest part of moving into profit "is just getting the scale," said Mehdi. "We're built out to be a much larger player. We've spent the money and built out in such a way that we can be a player at scale. Every day that we grow a tenth of point of share, that moves us further up the curve."

Mehdi declined to comment on whether Microsoft would attempt to strike a deal with newly independent AOL Inc on powering its searches, which are now done by Google, but said he was always talking to potential partners. He said the Bing application was a hit on Apple Inc's mobile devices, but refused to be drawn on recent reports that Apple is considering making it the default search application on its iPhone.

And he added that Microsoft has no plans to spin off or sell MSN, saying there was a "great synergy" between Bing and MSN for advertisers. A long-planned relaunch of MSN -- cleaning up the look of the portal and offering the choice of custom home pages focusing on entertainment, news, sports, money or lifestyle -- had been postponed to March from earlier in the year. "To get that right, it takes some time, so we've delayed it a little bit to make sure we get the features right," he said.

Mehdi did not say what constitutes success in the search marketplace for Microsoft. The company has internal goals, but he said there was no "magical number" that Bing has to hit to survive. "Its very early. We have a very long way to go before we have what I think of as the success we want to have." Mehdi acknowledged that Bing's gains have not so far reduced Google's hold on the market, which has actually increased 0.7 percentage points since Bing's launch. "Ultimately we want to be a major player at scale, so we're going to have to grow against Google at some point," said Mehdi. But "we're still outmanned and outgunned by Google, they still have way more engineers than we do."

Facebook, Twitter attracting criminal organizations
February 5, 2010
SOURCE: ET Bureau

WASHINGTON: Social networking sites like Facebook and Twitter are turning into a criminal hub where gang members make threats, boast about crimes, share intelligence on rivals and network with people across the country.

Investigators are increasingly monitoring these sites to track gang activity.

According to law enforcement officials, gangs are making greater use of Twitter and Facebook, where they sometimes post information that helps agents identify gang associates and learn more about their organizations.

"You find out about people you never would have known about before," Discovery News quoted Dean Johnston with the California Bureau of Narcotics Enforcement, which helps police investigate gangs, as saying.

"You build this little tree of people," Johnston added.

Tech-savvy gangsters have long been at home in chatrooms.

"They will even go out and brag about doing shootings," Johnston said.

Gang members also contacts across their extended networks for help identifying undercover police officers.

Representatives from Twitter and Facebook say they regularly cooperate with police and supply information on account holders when presented with a search warrant. Neither company would discuss specifics.